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Brown Color in Branding

The brown color is certainly not the most widely used in branding. When it comes to choosing the primary color, most brands go for the one that evokes the strongest emotion. Designers spend a lot of time studying the psychology…

Green Color in Branding

Most brands use colors to communicate their core values to the target audience. Hence, the colors you use in the branding of your company and its products can’t be just randomly chosen. If you approach branding as a form of…