Graphic design is a skill of using and combining visual elements to present an idea or convey a certain message. To put it simply, graphic design is an art with a clear intention.
A designers job is to form a message or emotional response by arranging form, images, and typography.
Visual elements of graphic design
Main elements of graphic design or the building blocks of design are:
- Line:Thick, thin, wavy, straight, curved, etc. Lines are used to guiding the viewer, divide or connect different parts of the design
- Color: Arguably, the most important psychological influencer within the design. Three main characteristics of color are saturation, hue, and value.
- Shape: A clearly defined area created by lines. They are the basic elements of the design. Shapes can be abstract, geometric or organic
- Typography: Critical point in conveying a designs message. Usage of different fonts, spacing, color, and size can have a great impact on the overall concept.
- Texture: Texture gives another dimension to the design. It explains how the element might feel if touched. Whether the texture seams glossy, rough, smooth, or soft can attract the users’ intention.
Main principles of design:
Every well-designed design piece of design work should consider and combine the following rules:
Graphic design types:
Today, more then ever, graphic design is widely used in both print and digital media.
Visual communication is and will continue to be one of the most important parts of marketing.
Although different types of design overlap, there is a difference in skill set and techniques needed for each job.
Some of the most common types are: