Graphic design is the skill of using and combining visual elements to present an idea or convey a certain message. It can be looked at as a craft. Using this craft professionals create visual content for easier and better communication through those messages. To put it simply, graphic design is an art with a clear intention.
A designer’s job is to form a message or emotional response by arranging a visual hierarchy, form, images, page layout techniques, and typography. The reason for this is to meet users’ specific requirements. Also, to display those elements in modern, interactive design which will attract more clients or customers for your business.
Graphic Design – Taking Care of Users Visual Experience
Graphic design has its roots in early human history, like Egyptian hieroglyphs, and even older versions of graphic design exist, and the primary examples are cave paintings that are older than 17.000 years. It is said that the term Graphic Design originated whit the creation of the print industry at the start of the 20th century.
Graphic designers attract viewers, potential new clients, and customers using a variety of different elements, like color and typography, and incorporating them into images, to create and present a unique picture that can make a significant effect on people.
Modern graphic designers in 2021. working in user experience (UX) design, have to navigate in an ocean of content, and make sure that their design is at to top of the game. That means they need to focus on specific users while creating good-looking designs that maximize the usability of their product or service. In 2021, modern graphic design must use visual elements to present and intrigue users through typography, color, form, shape, lines, etc.
Visual Elements of Graphic Design
There is a variety of different elements that will make your design pop out. The main elements of graphic design or the building blocks of design are lines. Lines can be thick, thin, wavy, straight, curved, etc. They are used to guiding the viewer, divide, or connect different parts of the design. The next element is color. Arguably, the most important psychological influencer within the design. Three main characteristics of color are saturation, hue, and value. There is also a shape. A clearly defined area created by lines. They are the basic elements of the design. Shapes can be abstract, geometric, or organic.
The critical point in conveying the message of a design is typography. Usage of different fonts, spacing, color, and size can have a great impact on the overall concept. And last, but not least, texture. Texture gives another dimension to the design. It explains how the element might feel if touched. Whether the texture seams glossy, rough, smooth, or soft can attract the users’ intention.
Main Principles of Design
There are a lot of things that can distinguish good from bad design. The principles of design are there to make sure that, if you follow them, your design will emerge ahead of the competition. Every well-designed project and the designer behind that project follows and combines those principles. In the list below are mentioned design principles.
Graphic Design Types
Almost every person thinks that they know what is graphic design and what do graphic designers do. But, when you start talking about this theme, the designer is usually classified in one braid. Modern designers, in 2021, have a variety of jobs, and to be honest, there are a lot of different types of graphic design.
Today, more than ever, graphic design is widely used in both print and digital media.
Visual communication is and will continue to be one of the most important parts of marketing. Although different types of design overlap, there is a difference in skillset and techniques needed for each job.
Some of the most common types are:
- Web design
- Packaging design
- Interface design
- Motion design
This was just a small portion of our knowledge about graphic design. We can write a book, to be honest. But, through this article, you will find out the most common things about design, types, and principles of design. For more articles like this, you should visit the Inkyss blog page. There you will find our professional team, and they will bring you only the most interesting and educational stories, tutorials, and texts.