Creating a great visual brand identity for your company takes time. Every company has its own story – Creation, management, activities: all done for a reason. So to tell a story and become famous, a company must first develop a general identity.
The first step is cultural identity, also named “corporate culture” – It manages the positioning, work, and methods of the organization and influences decisions.
The second step is visual brand identity – It brings more depth and provides people something to remember the business.
What Is Visual Brand Identity?
The visual brand identity is a set of characteristics that outline the planning and feel of a brand on all channels. Visual identity is what makes a company’s products or services unique and recognizable among the sea of competitors.
With a carefully developed and coherent design, the audience connects the brand with its offer and values. This can be the primary interaction of the corporate with the patron and thus it’s important to make a positive and lasting first impression.
Difference Between Visual Brand Identity & Branding
Although one is contained within the other, the 2 concepts aren’t exactly synonymous. Visual identity sets guidelines that promote consistency within the use of the brand’s visual elements, including logo, colors, images, fonts, and more.
While on the opposite hand, branding could be a strategy that refers to the method of making a brand, from defining its values and archetypes to the event of voice and communication strategy of the brand, visual brand identity, etc.
Characteristics of an Excellent Visual Identity
Of course, there aren’t any rules that may be applied to any or all campaigns and every one product, but there are some basic facts you bear in mind when trying to begin a replacement business and make it your own:
Your company competes with countless others in your field. So, it’s important that you just stand out. The customer should be able to distinguish your brand from everyone else with just a quick overview.
Remember that this approach features a dark side. If you go too far making your visual identity more abrasive than nervous, it can cost you plenty of clients.
Your advertising company should cover both online and traditional media. It should also find its thanks to promotional products and your office.
You will even have to combine things up from time to time. Create seasonal campaigns, special offers, etc. Your visual identity should remain consistent irrespective of what media you’re employed in and what special offers you create.
Knowing your audience
Your visual strategy actually starts with comprehension of who your audience is and who you’re trying to draw in.
If you do not know this, not a single thing about your visual brand will matter.
Keep in mind that the visual aspects of your brand don’t seem to be for you. They’re for your consumers, so always keep that in mind.
4 Key Elements Of Visual Identity
We will now list 4 key elements of visual branding:
The logo could be a visual representation of branding and a written symbol of your business and its identity. The brand logo should accommodate images that are remembered and remain within the minds of those who see them. It should also convey what your business is doing.
This is one in every one of the components of visual identity which will evolve as your business grows and may include the colors, font, and graphic design of the brand.
The color palette should fit the emotions and message that the brand wants to convey. Financial companies can include greenery and gold, while silver, black, and gold are suitable for brands that sell luxury items.
When adopting a brand color, it’s recommended that companies start with only one color and apply similar ranges of that color to create the content look consistent for various purposes and platforms.
Fonts & Typography
The typography you decide on will have plenty to mention about your business. Like color, one among the primary visual design decisions you would like to create is which font style you may use for your brand identity.
This is because your typography is visible during your branding and must match your market and platforms by being legible on a variety of scales.
As a general rule, use three or fewer font styles, one for headers/titles, another for content, and a 3rd optional logo, because it helps create continuity along with your website and other platforms.
A brand photo may be a set of images that represent your business and supply another element to its visual identity.
The photo should slot in with the remainder of your brand identity, its colors, logos, and messages. A brand photo can include photos of your company’s products, your team, workspace, and other things relevant to your business.
Conclusion – Visual Identity is Indeed Important
Customers have an opinion about your company or product long before they enter your office or store, even before they begin researching it online. Most of the impression is gained just by viewing your campaign.
This is what makes your visual brand identity such a very important part of your overall branding.
With a powerful visual identity, you come in the door immediately. Its goal should be to form emotional appeal, not just convey information about your company.