The yellow color is everywhere. It happens to be the most noticeable of all colors by the human eye. As the eye processes it the first, it the most attention-grabbing color as our brains are wired in such a way that they notice this color it first.
Yellow acts the same way in the food area as red does to increase appetite. Both red and yellow are the most popular combinations in the food industry as they increase appetite. Normally, yellow is associated with happiness and optimism. It makes people cheery as it is also the shade of warmth. So, it grabs attention and adds energy and cheerfulness to any branding or logo design.
Application of Yellow Branding in Business
Positive Implications:
- Creativity
- Happiness
- Optimism
- Warmth
- Intellect
- Grabs- Attention
The Negative Implications:
It is important to bear in mind and different shades of yellow tend to trigger some negative feelings such as:
- Critical
- Judgmental
- Impatience
- Non-emotional
- Pessimistic
Famous Companies Using Yellow
- Best Buy: The renowned appliance and electronics retail store have successfully used big yellow price tag as its identity since 1983. One can clearly identify it as the symbol of price cuts and reduced costs. This way, the brand has garnered massive customer loyalty.
- IKEA: This Swedish retailer of affordable furniture has made quite a name for itself in the past 30 years. The brand colors, yellow, and blue represent the Swedish flag and, while it pays homage to the Swedish heritage, it creates a bright contrast that is visible from far away.
- McDonalds’: Everyone knows and recognizes the big yellow M, of the fast-food chain whether it is on an open highway, a city street, or the suburbs.
Yellow Branding
Now let’s talk a bit about yellow branding:
The color spells “fast”. It urges people to move. Because of its link with movement, brands popularly use this color to reflect their speedy operations. Some of the examples of fast companies using yellow colors are Ferrari, Sprint, and McDonalds.
Secondly, yellow color denotes fun and happiness. Yellow is a great fit for entertainment and lifestyle brands because it promotes fun and playful products. Yellow catches the eye in an instant. Bright sunny yellow can be seen from far away. That’s why it is the color of choice for retail establishments such as IKEA, Best Buy, and Spike.
The color yellow is also known to stimulate the logical side of the human brain. It helps in the decision-making process and encourages mental clarity. Yellow is a shade that promotes both wisdom, and educational competence so, it is an ideal choice for informational companies, and academic-related products. Examples of a few companies that use yellow branding and voice logic are Yellow Pages, Post-it, etc.
Is it the right color for your brand?
Yellow color grabs attention, particularly when you use it as a contrasting color like keeping the field yellow or yellow font on a sharp color. If fun, speed, and low-cost are key factors to your target audience, it is definitely your go-to color.
You can find information on different kinds of branding and color in our article ‘Colors and Branding – What you should know’
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