The prevailing opinion is that, since plumbers do a very important job in society, they do not have to spend so much time, money, and thought on marketing, especially not in the digital part of marketing.
That’s where the little snag is hiding.
This is what separates very successful and mediocre plumbing businesses.
In this article, the Inkyy web design and blog team will explain to you and hopefully change your mind.
We will try to convince you that it is necessary to follow the flow and invest in digital marketing
The First Step – Create Unique Website
Why did we mark as a first step, that creating a website is crucial for your plumbing business?
First of all, in 2021, the main source of information, whether that information is true or false, is the Internet.
What does that tell us?
Over 90% of people, when searching on the Internet, focus on local businesses. This essentially means that all these people are potential customers or clients of businesses that are close to them.
If you don’t get into digital marketing, your business will bear the consequences.
It’s very simple.
A competitor owns a website, you don’t.
A potential client types in the Internet browser “Plumbers in Oxford City”, the Internet browser displays his website because you do not have one. You do not have something that is considered the norm in the 21st century.
Therefore, you, as the owner of a plumbing business, must invest in creating a website.
Now, just creating a website is a special process that involves various factors.
First of all, for a website to attract the attention of potential clients, it must be “beautiful to the eye”.
Proper Web Design to Upgrade Your Plumbing Business
What does adequate website design mean?
Firstly, the design itself is a handful of techniques used to make your website visually appealing to potential customers.
If you have entered a certain website, and the initial reaction was negative. The next step you took was to immediately leave it.
To prevent this from happening, your web design needs to be done by professionals, such as the web design team of Inkyy Web Design Studio.
What should your modern plumbing website do?
Well, the initial step in using digital marketing is to invest in creating a website that will work as hard and continuously as you do.
The website allows you to be more “visible”.
This means that you will have wider access to the market and potential customers.
In addition to the traditional types of advertising, or “word of mouth” advertising, you are now entering the online world of plumbing businesses, and that world is much wider and more visited.
Digital Marketing for Plumbing Businesses
The main part, but not the only, of digital marketing is an adequately and aesthetically beautifully created website for your plumbing business.
This website should, at its discretion, enable visitors to learn all the information about you and your business.
Working hours, where your company is located, whether you work on weekends, what services you provide, whether you work alone or in a team, and ultimately, to allow that visitor to contact you whether by email or some other form of communication (mobile phone, landline phone, contact form on the website, etc).
Also, the modern website allows visitors to schedule a meeting or your on location presence, to assess the potential work that has to be done.
These are all small, but crucial things, that a website for a plumber should have.
Do you now understand why you are in a big minus at the start of the race with your competitors if you do not have a website?
How Can Inkyy Create a Unique Website Design For Your Plumbing Business
Inkyy is an agency/studio that deals exclusively with the online part of your business.
Not the clearest to you?
Let us explain.
Inkyy studio employs professionals who dedicate their time and knowledge to creating your online brand and identity.
Inkyy enables the creation of modern, elegant, alluring and, above all, professional websites.
Through various methods of modern web design, we create what will raise your business to a higher level.
Also, in cooperation with you, our client, we raise your brand, redesign as needed, optimize the created websites and try to push your website on the first page and first place of Internet search engines.
Why does it matter?
Well, it’s very simple, actually.
If you are on the 5th page of browsers, you are not visible.
Most people who search for certain services over the Internet enter the first few sites offered, and that is where their search ends.
This means that you and your plumbing business are losing a potentially enormous number of customers.
To prevent this from happening, contact the Inkyy team, invest in creating a professional website, and we guarantee that you will be more than satisfied with the results.