Redesigning your website is not just about a new look. A few years in web technology can bring important changes that offer a better user experience, easier management, better functionality, etc.
There are several reasons to revamp your website, some more compelling than others. However, redesigning a website is maybe one of the last things you give some thought to in your business.
Namely, it’s important to know and recognize the key role that your website plays in the efforts to accumulate customers and therefore the overall impact it’s on sales and revenue.
For marketing to be effective, every point of contact with a possible customer must be aligned. This includes your website which is one of all your most significant sellers.
Therefore, when considering redesigning a website, which is your main store and a key player in your efforts to generate potential customers.
Here Are 5 Reasons For Redesigning Your Website
While may not have all of the following criteria before you get to redesigning your website, how many items you check from the list will give you an idea of how urgent your redesign is.
Checking one item from the list below is “worrying”, checking multiple items means that redesigning your website is necessary, and checking all items requires urgent action.
Here are the signs that should tell you if your website needs to be redesigned:
1. Your Website is Outdated
With design trends changing every few years, a two- or three-year-old website can easily look outdated compared to a competitor that has a website that is up to date with the latest design trends.
The latest design trends now require a flat design that uses simple patterns, two-dimensional, with a clean, modern look that satisfies mobile interfaces as well as desktops.
It requires a simple, minimalist approach to design, which has been adopted by many companies, including Microsoft, Apple, Starbucks, etc. With fast mobile usage to overcome desktop usage, complex designs with large images make it difficult for visitors to browse their website. The flat design makes it easy.
2. Some of the Features or Content Don’t Display Properly
Your logo and other images may not display properly, interactive features may have errors, or your content may not be displayed as intended.
While some of these things can be fixed with a simple update, they are a symptom of a bigger problem in other cases. Your website may run on scripts or other software that is no longer supported.
If the current design of your website is several years old, it may no longer be compatible with newer devices or browsers. If you’re not sure what is causing the problem, contact a professional web developer to understand and help you upgrade the design.
3. Difficulty to Maintain
If you find it difficult to update it, it’s time to consider redesigning your website. Traffic to your website relies on content, and if you don’t update your website, you’re constantly losing visitors and ranking.
For example, WordPress makes updating your website quick and easy. You need to simplify your website or move it to a content management system that makes it easier to upload new content.
Your job does not end with designing and publishing a website, it is a continuous process that requires your attention.
4. Your Website is Not Optimized for Search Engines
Your website may have been created using a template, or the URLs may be dynamic. A website redesign can help you improve your website architecture to be more SEO-friendly.
Also, a website redesign may help you improve coding and make your website more optimized for SEO.
Use custom page URLs, H1, H2, H3 tags, page titles, and alt tags. Also, use a more advanced content management system. It will give you more flexibility and make optimization easier for your web pages.
5. Your Website Just Doesn’t Work
Have you ever been to a website that was almost impossible to use? Are you always waiting for it to load just to be presented with broken links? A website with outdated offers, and a look that is not optimized for a modern browser?
Not only is it frustrating, but it also reduces the likelihood that you will find that website reputable.
Your site may not be corrupt at this level, but areas on your site may be out of date. They need to be customized. For example, you may not have optimized for the latest browsers or removed the broken links.
These questions may seem small, but they play a significant role in the overall performance of your website.
How Often Should You Redesign Your Website?
There is no hard and fast rule on when a redesign should happen. It depends on your industry, the number of pages on your website. Also, the function and the purpose of the website.
For basic websites that have only a few pages, a routine check every six months is just fine.
But if your website is more advanced, you need to pay more attention to it. If the website has e-commerce features or frequently updated blog posts, consider a more regular approach. If you have tens of thousands of visitors a month – then you should consider a monthly review.
Once it’s time to regularly review the design of your site, the checklist above will help you keep track of whether major changes are needed or just a few modifications.
Redesigning Your Website With Modern Approach – Inkyy Is Here For You
A well-designed website is one of the foremost effective marketing tools you’ve got. If you’ll be able to connect with some of the mentioned points, it should be time to consider a website redesign. But don’t worry, Inkyy web design & branding studio is here to help you with your new and modern website.
What other signs do you think are signals for redesigning your website? Let us know in the comments below!