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Orange Color in Branding

If you think that color you use to make any dull looking signage or logo pop up, it’s not only that. Colors affect people emotionally. So much so that it leads them to do something, and take action. Orange is gentler than the bright red or sunny yellow that grabs your attention right away. Orange is a fun and inspiring color that triggers enthusiasm. It is a color that belongs to the warm family of colors and is a great tone to uplift consumers. It gives them a feeling of adventure, fun, and optimism. Also, as it is named after the popular fruit enriched with Vitamin C, it also denotes a healthy lifestyle. Orange is a popular color for brands that are organic and boost natural lifestyle.

Meaning of Orange Branding in Business

Positive Implications:

  • Vibrant
  • Cheerful
  • Affordable
  • Warm
  • Adventurous
  • Inspiring
  • Healthy
  • Energetic
  • Active
  • Enthusiastic
  • Adventurous
  • Invokes Interest
  • Creative
  • Extroverted

Negative Implications:

  • Self-indulgent
  • Cheap
  • Over-bearing
  • Proud
  • Disloyal
  • Superficial
  • Exhibitionist

Famous Companies using Orange

Here are a few examples of famous brands that use orange as their brand color:

  • Home Depot: The renowned store uses the color orange to stimulate productivity and activity, particularly at home.
home depot orange logo
  • Gatorade: Gatorade is another example of an orange logo that connects to fitness and health while promoting energy and activity.
gatorade logo
  • Tang & Fanta: Both of these orange-flavored drinks use orange as their main color. Tang has paired orange with the green color that links directly with citrus and nature.
fanta re branded logo
  • Nickelodeon: Orange is used in a vivid and communicates a fun message that perfectly connects with the audience it was curated for.
nickelodeon new orange logo

Orange Branding

Let’s take a look at orange branding:

  • Affordability:  Orange color means that something is affordable but also has reasonable quality. It also reflects warmth and sociability, making it a good choice for companies who wish to give excellent customer service on a budget. Some examples are Amazon, Hooters, and Home Depot.
  • Adventurous: Orange is an appealing hue that triggers interest in people who love to take risks. It urges discovery and, that is why sporty brands choose orange for their brands such as Harley-Davidson, Cincinnati Bengals, and Timberlands.
  • Enthusiasm and Fun: The vibrant hue of this color makes a natural choice for brands who want to exhibit their optimism, energy, and self-confidence. Fanta, Mozilla Firefox, and Nickelodeon are few examples.

Using Orange for your Brand

There is an interesting contradiction in orange color.  Orange color communicates both activity and caution. On one hand, it urges you to be livelier while on other it asks you to exercise caution.

If using orange on the web, then there are some points you need to bear in mind. It is easy to overuse orange because of it being a warm color. Due to its bright hue and the energy it gives off, it might be a tad too much to the eye when seen on screens. So, better to use it as an accent color and that, too, sparingly. Warm colors have a tendency to become overwhelming so, make sure that you use the color moderately on your website. And you would get the desired response.

You can read more about the colors in branding here.

1 Comment

  1. […] Orange: Orange makes you stand out from the crowd although, red is preferred over orange, it is still has a fresh and youthful feel to it. […]

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