Bad branding can indeed mean bad business. This may give people a negative attitude about your company and negatively affect their experience.
Branding is an expression of who you're as an organization - your values, your integrity, and your mission. Brand management is essential to the success of your business because a dreadful brand can cost your business in terms of perception and trust.
Meaning of Bad branding
Bad branding can actually be worse than branding generally, which makes it distinctly different from other aspects of your business. As an example, "zero sales" is the worst possible sales scenario.
A blunder in branding - if it's bad enough - can cause a sudden drop to the entire collapse of your business.
The damage caused by carelessly designed logos, ads with inadvertently hidden meaning, and other oversights that are obvious within the past will resonate years later. The damage of this brand is omnipresent and multiple, which makes accurate measurement difficult.
What Makes Branding so Essentiel?
Without branding, there aren't any impressions of the brand. Without impressions about the brand, there's no brand, and without the brand, don’t even bother with the merchandise.
The logic of "build it and that they will come" isn't an all-encompassing thing, and a really small number of industries can survive and prosper only on the premise of such thinking. But let's dig a touch deeper.
Branding is one of the elements that will create and alter the way people think and communicate with your brand, and it's one of the items that will make or break you.
The first thing to understand when it involves this is often that the brand is what will get your brand's name, irrespective of what you sell. There are logos, colors, brand tone - these are all branding practices.
Bad Branding Examples
There are many examples of bad branding, and we will list just some of the worst:
Poor Web Design
If you've got a digital presence, it needs to be strong. Unfortunate design choices cause negative user experiences when accessing and using your website, which includes a bad effect on your brand.
This results in mistrust between the user and also the brand; hence negative brand perception and ultimately loss of potential sales.
Underestimating The Importance of a Logo
As we've said 1,000,000 times up to now (and will keep doing so), but it must be known- The logo is the face of the company/business.
This is the foremost recognizable feature of your brand, if you do not do it right in the beginning, change within the future can become a controversy, especially if you've not yet fully established your market presence.
Understand that a good logo is instantly recognizable, but it leaves an enduring impression. It's synonymous with the brand itself and a glance at brand identity.
Ignoring Social Media
It is not enough to possess a page on social networks, your followers expect consistent, relevant content.
If you utilize your social media page only as an electronic billboard, posting only ads for your products or other content that serves itself, consumers are going to be excluded.
In addition, if you do not publish an everyday schedule, you'll be able to leave an incorrect impression.
If someone finds your Facebook page and notices that you simply haven't posted anything for 2-3 months, they'll think that your brand is careless or sloppy, or worse, they'll assume that you simply aren't any longer in business.
Being Fake & Dishonest
There are numerous examples of companies using dishonest practices - fabricating tweets to be used in advertising or distorting the reality in response to a public dispute. Even the slightest false representation can have far-reaching consequences if you are attempting to present it as true.
However, brands that are "fake" can certainly achieve success, but you reside and work the chance of shoppers checking out and rebelling. And that is very bad for business.
Neglecting Customer Experience
Knowing that logo or ad campaign design is vital, but the way your audience reacts thereto is simply as important.
Branding is all about creating the correct image of your product. But knowing how your customers feel should even be an enormous consideration.
Increasing the main focus on the user experience also requires urgent resolution of customer service issues.
Implement a system that prioritizes customers first, like replying to emails within 24 hours or having a live chat feature on your site.
Okay, How to Avoid Branding Mistakes in Your Own Business?
Pick a good designer!
Your designer can help far more than the aesthetics of functioning on branding.
Transfer any marketing research, positioning strategies, and past marketing/branding challenges to your design team, whether or not they are a part of your full-time staff or a contract fee.
It is bad for both the designer and therefore the client to limit their design talent to simply an illustrator of their branding ideas.
Think Twice When it Comes to Your Brand
As brand marketing progresses at a rapid pace, there's an inclination to always overlook the following move and target reduced factors. Developing audience awareness and understanding is the most effective way to pave the way for your brand to grow.
Establish a standardized look, tone, and feel for your brand. Ensure that the interface of your website delivers what's promised and maybe a cheerful place for a possible customer.
If you don’t know the way to create a brand, don't worry. It's better to hire an expert who knows what he's doing. It'll be a long-term investment.