Establish your brand
Branding includes carefully planning and analysis of how you are perceived by others. It is never enough to just put together a logo, create a facebook page and hope for the best. Everything you present online needs to be in-line with your image.
A key element of this is your website. Competition is getting tougher every day in every industry and niche.
You need a great website to be recognizable and establish authority.
It will be so much easier to show others that you are legitimate if you have a website.
Your potential client will make a decision in a fraction of a second, and you need to make a great first impression.
A great percentage of people will make a judgment on you just by looking at your website design and functionality.
Interaction with your customers
Similar to social media, websites will enable you to get in touch with others. Cross-referencing and sharing between the 2 will generate even more traffic that can be potentially turned into leads.
With the website, your business is available to customers 24/7. People from all around the world can send you a message at any time.
These days most of the people use the internet for information, social interactions and business. With the increasing number of users, digital marketing is also becoming increasingly more important. It is slowly but surely overtaking standard forms of marketing. In most cases, the Return on Investment is greater. One of the greatest assets in your digital marketing campaign will be a professional and custom-made website.
Search Engine Traffic
Search engines like Google report to have around 5.6 billion searches per day and an average person conducts 3-4 searches per day. Without a website, you are missing out on all that potential free traffic.
Social Media Reach
Social media websites like facebook and twitter have a huge number of users. It is not very hard to attract a lot of people to your page. However, there is no guarantee your followers will be able to see your posts. One change in the algorithm can change everything, and make your page ‘invisible’ to your customers. With the website, you will be in full control of your assets and reach.
Influence and awareness
Having a blog will help you present yourself to the audience and have a way to influence how others perceive you. You will be able to answer commonly asked questions, make official statements and overall control information flow.
Businesses are most of the time obsessed with finding new customers. However, simply finding new people that are interested is not always the answer, and it becomes even harder as the time goes by. Instead, you can focus on building a list of people you already interacted with. Your own website will help you capture, keep and organize that information.
It is never advisable to jump on every trend that comes along. Still, you need to show that you are aware of what is happening. You can’t have a website that looks like it is made in the ’90s. Your website should utilize the latest design trends, and adapt them in your image.