What we’ve already learned is that we’d like three things for a good brand: a name, a logo, and a slogan. Since you need text for two of those three things, you should find a decent font if you would like to form an excellent brand. So, these font trends can come in handy for you.
Font logos are available in all shapes and sizes. The one your company chooses can have a large impact on the way customers perceive your brand.
There are such a large amount of fonts out there but don’t worry, we won’t let you get lost. Read this comprehensive article about the top 15 fonts out there.
That’s why we’ve saved you time and wrote this article about 10 font trends for you to contemplate.
10 Font Trends For Beautiful Design
With the assistance of our web designers, to elevate your brand to the next level, here are 10 font trends to consider:
1. Distorted Fonts
Stretched, twisted, distorted, or squashed – one amongst the foremost common emerging font trends is that of the distorted type.
Whether it contains an occasional “disruptive” letter shape or is distorted almost beyond readability, this trend is inspired by early digital art, created within the early 1980s.
Distorted fonts are ideal for logos and packaging to relinquish the look of a mysterious, uber-cool style. Also, they fit perfectly into independent or alternative brands.
Tip: With vector software (like Adobe Illustrator), you’ll distort individual font characters to feature a bit of chaos in your business.
2. Disco Revival
We’re still in retro style, only we’re not within the early 1980s. Now we’ll dive a touch deeper, into the 1970s which were marked by glowing disco balls and which sub the memory as a decade-long party.
Likewise, the recognition has remained as far as letter types from the 70s are concerned. For a good vibe.
3. Alpine Display Fonts
Fonts in woodcut and inspired by letterpress have long been the way for designers who want to bring a vintage feel to logos and packaging.
Fonts that have a rugged alpine style and influences from the 1930s will become popular for branding, especially within the independent sector, food and drink, and lifestyle. Whether it’s serious and bare or soft, there’s an alpine-style that suits every mood and project.
4. Kinetic Type
Kinetic or mobile typography is also one of the most recent font trends, but its historical roots date back to the 1960s.
Today, designers are rediscovering the ability of the kinetic type to scale back rejection rates on websites and video content.
Type: The animated type keeps the eye longer and could be a great tool for creating a powerful narrative for brands and products.
5. Alternating Baselines
In key contexts like titles and brand names, cap text is extremely useful, and sometimes necessary.
From a designer’s point of view, capitalization words tend to form a boxy shape, which can be read as less visually interesting than the height variation provided by lowercase letters.
This trend changes the peak of the cap and also the line of capital letters to make a variety. Designers can play so that they can even enhance this by changing the thickness between the letters and even tilting the axis.
The result’s letter shapes are full of surprises while maintaining identical capitalization.
6. Geometric Sans Fonts
If you wish for a reliable font that gives a balance of impact and readability, then Geometric Sans Font is simply for you.
There are more and more of them this year, and firms are increasingly hoping to instill a way of security and solidity. In these font styles, we expect the emphasis on readability and clarity, a minimum from a design perspective.
7. Extra Sharp Angles
We can say that we’ve seen many fonts that are designed to emphasize their sharpest edges, proving the old saying that a pencil is more powerful than a sword.
Aside from being noticed for the convenience of the attention their extreme angles imply, these are edge fonts – literally.
They feel rebellious and acquire along well with dark colors and devilish concepts. If your brand is tied to the dark side, confirm you bring something sharp.
8. Character Serifs
There’s a new Serif in town!
We notice that serif characters have become more sophisticated and refined. With designers making more and more ready-to-display serifs, brands and startups are going back to those more sophisticated font fashions.
Tip: Many brands when choosing a font, use either one font for all or a pair of fonts like Sans Serif and Serif. It’s not so often to work out two serifs used together, because they fight for the eye of the spectators.
9. Minimal, Chunky Scripts
If you would like warmth and kindness, then nothing can surpass a font with handwritten letters. This kind of font remains a feature of brands that want to seem cooler and more casual than their contemporaries.
Script fonts also look great, found in bold and placed on top of photos in social media images and poster design.
Bold and minimal scripts have replaced gentle, romantic styles popular on wedding papers. Yet equally stylistically tailored to events, these chunky scripts even have more versatility for a large range of projects, from logo design to magazine editorials.
10. Standout Letters
Last but not least! Fonts designed to fade within the background could appear boring, but that is what allows letters to be read well, putting the meaning of the word ahead of the designer’s ego.
Typically, fonts achieve this during a predictably uniform style, but many designers create word stamps with individual letters that stand out from the remainder.
Elevate Your Business Now With These Font Trends!
Of course, we all know that trends change often and quickly. These trends emphasize bright colors, the fun of disco, and intensely special variations of letters.
As long as you feel comfortable that the fonts of your logo or brand match the tone you want to convey, you’re doing good.