Web design plays a vital role in creating a successful e-commerce website. The best product in the world can be easily overlooked if the design does not exist to support the presentation. So, we wanted to offer you 5 design tips that will make your e-commerce website flourish.
The best part of web design and tips is that many design tips are based on data and case studies. While there is always room for creativity and inspirational expression, data-based tips guarantee tangible results.
The aim is to sell more of what your brand has to offer. Whether it’s cunning design elements or bold statements, clients will be inquisitive to know more.
Firstly – Definition
An e-commerce website is a website that permits you to buy and sell digital products or online services.
Trade, be it barter or the purchase and sale of goods and services, has been present for centuries. No one can be self-sufficient, and this reveals the need for demand and supply of goods and services.
Transactions have been going on around the world for a long time, locally and in different locations. With the same concept in mind, now think electronically.
Briefly – What is E-Commerce?
Electronic commerce, also known as Ecommerce or e-commerce, is simply the sale and purchase of services and goods through an electronic medium, such as the Internet.
It also includes the electronic transfer of data and funds between two or more parties. Simply put, it is online shopping as we usually know it.
Below you can find our 5 design tips for great eCommerce success:
1.Keep it simple
Keep it simple! One of (if not) the top rules you should keep in mind during the eCommerce design process.
When it comes to designing an e-commerce website, it’s simply always better. The more elements you have on the page, the more it takes away the whole point of the web page – closing the sale.
You don’t need a bunch of bells and whistles on your e-commerce site, as all they do is distract you. Keep your design clear, clean, and simple, and keep your focus on sales.
2.Use high-quality images
Great images can help display your products and present the voice of your brand.
You know that old one – A picture is worth a thousand words. With an e-commerce website that doesn’t have much to lose, this is a really big deal, you need your images to be focused and high resolution.
It is also a good idea to take a few shots of each product and make a presentation for each product listing. Sometimes a customer has to see a product in action before deciding if they want to buy it.
This is especially true for clothing stores. Your e-commerce store should basically revolve around your images.
3.Keep the user in mind
Create the best shopping experience to keep people coming back. One of the fastest ways to build brand loyalty and turn customers into loyal, lifelong customers is to build your store around them.
This could relate to how easy it is to buy, create good product descriptions, use a smooth interface, and take care of your color scheme.
By engaging with your clients, through surveys, on social media, or other types of organizations, you can get real feedback on what they like best.
4.Make branding a priority
Regarding shopping online, people want to buy from well-known brands, not some impersonal e-commerce websites that look like a front for trying to steal your credit card information.
You need to increase sales with your e-commerce business if you want to build trust. Also, you indeed need to think seriously about your brand.
Your brand is like DNA! You are who you are as a company, what you do, and how you distinguish yourself from the competition. Moreover, it plays an enormous role in building a connection with your audience and driving sales.
If you want to get the most out of an e-commerce design, take the time to define your brand, and then incorporate that brand into your design.
You may have noticed that most popular e-commerce stores have buttons that connect to their social media on their website.
Incorporating social icons into your e-commerce web design invites users to stay in touch and encourages longer-term customer-brand relationships.
Proving social media links on your website has also improved your search engine position!
Just make sure the links open your social media accounts on the new tab because you really don’t want people to leave your site.
Take Your eCommerce Store to The Next Level
Design is a landscape that is constantly changing. Understanding patterns, customer behavior, and the latest trends can give you the advantage of increasing your sales.
Our design tips are for anyone who wants to improve the user experience on their e-commerce website.
So don’t waste a minute and get to work!